Strategic Management Creating Competiti

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Strategic Management Creating Competiti

Strategic Management Creating Competiti

Name: Strategic Management Creating Competiti
ISBN: 9781260575262

Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

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ISBN: 9781260575262 is an International Student Edition of ""Strategic Management: Creating Competitive Advantages 10th Edition by: Gregory G. Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry McNamara, Seung-Hyun Lee This ISBN: 9781260575262 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

Năm:

2020

In lần thứ:

Nhà xuát bản:

McGraw-Hill Education

Ngôn ngữ:

english

ISBN 10:

1260575268

ISBN 13:

9781260575262

File: