Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar, Charles Dennis, Pantea Foroudi, (eds.)
"Brands - corporate, products, service- today are collectively defined by their customers,, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different areas and regions of the world"--
Thể loại:
Năm:
2021
In lần thứ:
1
Nhà xuát bản:
Routledge
Ngôn ngữ:
english
Trang:
600
ISBN 10:
0367531240
ISBN 13:
9781000382211
Loạt:
Routledge Studies in Marketing
File:
PDF, 8.78 MB
IPFS:
,
english, 2021